Shelf Confidence
Shelf Confidence is a podcast brought to you by the Pennsylvania Food Merchants Association that focuses on trends and innovation in the food and beverage retail industry.
Shelf Confidence
Let's talk about cheese with Founder, Mark Zimmerman Revittle Handcrafted Artisan Cheese
Mark Zimmerman, Founder of Revittle, spent a career in tech. After an exciting run with a Silicon Valley technology company and extensive time in Europe, Mark became enchanted with the foods in northern Italy, France, and Switzerland. During his travels, he realized the majority of Americans were settling for substandard cheese. While cheese was on every menu and in every grocery store, good cheese made the traditional European way was very hard to come by.
Mark began a friendship with a local cheesemaker in rural Pennsylvania who convinced him that the cheese his heart yearned for could be created on u.s. soil. Revittle was born. Their mission is to reconnect all Americans with the taste, joy, and health benefits of all-natural cheese made the way it should be.
On today's episode, Mark shares more about cheese from good for you convenience, why grass-fed, and how small suppliers approach the growing marketplace and compete.
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