Shelf Confidence
Shelf Confidence is a podcast brought to you by the Pennsylvania Food Merchants Association that focuses on trends and innovation in the food and beverage retail industry.
Shelf Confidence
Orontes Mediterranean Yogurt
Meet Orontes Mediterranean Yogurt. Orontes Yogurt’s mission is to deliver healthy dairy products of the highest quality to everyone by offering various delicious options using locally sourced ingredients. Orontes products support local farmers and local businesses.
Their motto: Better Milk, Better Yogurt, Better Health.
Murat Hokka, the owner of Orontes Yogurt, set his sights on changing the current unsatisfying yogurt in the market to a better one. First, he needed a better cow for better milk and yogurt. He went to cattle trading markets in his spare time. One day, he found the cow, a Jersey cow. The taste of the yogurt, with his special recipe, instantly gave him déjà vu. It was delicious with great consistency, no odor, no artificial ingredients, no additives, similar to what the little village boy in him once drank.
He founded his first yogurt company in May 2016 using Jersey cow milk with his special recipe. Soon, his yogurt was on the shelves of many grocery stores. As the demands surpassed his supply, he acquired a large production facility in Winfield, PA, to develop and distribute the new Orontes Mediterranean A2A2 Brand Yogurt and drinkable yogurt items.
We had the pleasure of speaking with Shayne Reed, the Brand Manager of Orontes Mediterranean Yogurt, and founder Murat Hokka.
If you enjoy Shelf Confidence, please subscribe and share. Thanks for listening!